Hi there
I'm Selena.
I help modern brands do marketing that feels human, thoughtful, and grounded in real results.
With 9 years in digital marketing, I shape strategy, content, and campaigns that build genuine connection and sustainable growth. I’ve worked across yoga studios, SaaS companies, crypto startups, and skincare brands, blending creative direction with data-backed decisions to make ideas land.
Three things about me:
1. I’ve worked across agency, in-house, and freelance roles, owning campaigns end to end.
2. I’m deeply invested in human-first communication, especially as AI reshapes marketing.
3. I’m a native English speaker, based in Lugano, and work remotely or hybrid.
GROW WITH INTENTION
I help you grow your digital presence in a way that feels clear, considered, and sustainable, so you can reach the people who are most likely to care, stay, and come back.
BUILD GENUINE
RELATIONSHIPS
The future of marketing is human. I focus on communication that feels human and thoughtful, helping brands connect with their audience in a way that builds trust over time.
MAKE YOUR
STRATEGY WORK
I bring structure to your marketing, turning ideas into practical strategies and content plans that support real goals and real outcomes.
I've worked with...
I'm certified 📜
